During the COVID-19 pandemic, the use of telemedicine suddenly became an attractive means of accessing healthcare without the perceived health risk of an in-person visit. As a result of increased usage and relaxed restrictions during the pandemic, many healthcare systems began implementing telemedicine in their call coverage models. If trends continue to show that telemedicine is the wave of the future, health systems will need to weigh the pros and cons of implementing telemedicine in call coverage models and be aware of implications for the determination of fair market value (FMV) for telemedicine call coverage services.
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